A Crash Course on Assessing your Own Website

What is a Website Health Check?

A website health check is a review of your site’s performance, usability and overall effectiveness. Think of it like a service for your car: it helps you uncover issues, highlight what’s working well and find quick wins to improve your site. You don’t need technical expertise, as the focus is on how well your website supports your business goals, how easy it is for users to navigate and how visible it is in search engines. The goal is to ensure your site is fast, user-friendly and delivering a strong return on investment.

This guide will walk you through how to assess your website step by step, even if you’re not a web designer or developer. We’ve compiled a simple and straightforward website audit checklist so you can start making sure you’re getting as much value from your site as possible.

Our Website Audit Checklist

1. Conversion & User Experience (UX)

UX and conversion checks ensure your website guides visitors smoothly toward taking action.

• Are CTAs (Call-To-Actions) clear and easy to find?
• Is the site mobile-friendly and smooth to use on small screens?
• Are trust signals visible (reviews, testimonials, certifications, badges)?
• Are my contact details easy to access?

2. Design & Branding

A consistent and professional design builds credibility and trust.

• Is the design consistent with my business’s brand (colours, fonts, logo)?
• Do images look professional and not pixelated or stretched?
• Is text easy to read (contrast, font size, spacing)?

3. Information Architecture & Content

Clear structure and well-written content help visitors find information quickly and understand your offerings.

• Can visitors find what they need in 3 clicks or less?
• Is navigation structured so there are no dead-ends?
• Does every page have a clear heading and purpose?
• Is the content clear, consistent in tone, and easy to understand?
• Does the wording match what my target audience would actually search for?
• Does my site include an About page that builds trust?

4. SEO & Visibility

SEO checks make your website easier to find on search engines.

• Do pages have unique, descriptive titles?
• Do pages have short, clear descriptions that match their content?
• Are headings written in plain language that matches what people search for?
• Are URLs short and descriptive (e.g., “/services” instead of “/page?id=123”)?

5. Technical Basics

Technical performance affects both user experience and credibility.

• Does the site load quickly on desktop and mobile (under 3–5 seconds)?
• Do all links and buttons work (no broken pages)?
• Is the site secure (shows a padlock/HTTPS in the browser)?

Why Your Website’s Health Matters

Your website is often the first impression of your business. If it’s clear, fast and easy to use, visitors are more likely to trust you and take action. If it’s slow, confusing or outdated, it can create doubt before they even get in touch.

Checking your site’s health shows you what’s working, where you might be losing inquiries and what quick wins could boost performance. It helps you build trust with visitors and make smarter decisions about where to invest your time or budget: whether that’s updating your content, improving design or seeking professional support.