Swim For Life is an annual fundraiser hosted by Mens Talk, a growing men’s mental health promotion charity based in Western Australia. The event raises vital funds to support initiatives that address the urgent mental health crisis among men in our community. Suicide remains the leading cause of death for Australian men aged 15–44, with 7 out of 9 daily suicide deaths being men. Mens Talk, with the support of the community, is committed to changing these statistics.
This year, we were proud to lead a full branding overhaul for the event based on the chosen theme, Tropical Paradise. Our work included a complete website redesign, development of the event aesthetic, a custom ticket purchasing portal, and a suite of themed social media graphics.
The goal was to drive community engagement by consolidating all branded materials into a cohesive and vibrant visual identity. The results were clear — this year’s sign-up rate significantly outperformed the previous year’s, proving the power of consistent and thoughtful design.
We’re proud to support organisations creating meaningful change, and it’s been a privilege to continue working alongside Mens Talk.