A Starter Guide to Website Conventions
This starter guide will provide you with the information you need to understand:
- What website conventions are
- Why website conventions are important for your website
- How website conventions help your business
What are Website Conventions?
Website conventions are standard design patterns that internet users have become accustomed to, and now expect. Following these conventions creates a user-friendly experience and removes confusion that can drive visitors away.
Although conventions can vary by industry, many apply across all websites. Some examples include:
- Site headers at the top of the page for clear navigation and internal linking
- “Calls-to-action” that guide users to take desirable actions on your website
Without awareness of these conventions, even a modern and visually appealing website can feel unintuitive. Many “fire-at-the-hip” agencies and DIYers overlook these patterns, missing out on leads and revenue.
Why Website Conventions Are Important
A poor user experience caused by ignoring website conventions can push visitors to other websites, resulting in lost potential clients and revenue.
It also has long-term effects on your site’s SEO. Google actually measures your website’s bounce rate; a measure of how often visitors leave after viewing only one page. A high bounce rate signals that your site may not be useful to users, making Google less likely to promote your content in search results.
How Website Conventions Help Your Business
Proper use of website conventions ensures your site is easy to navigate, clear and engaging. This improves user experience, keeps visitors on your site longer and increases the likelihood they will take action.
From an SEO perspective, a well structured website:
- Reduces bounce rate
- Signals to Google that your site is valuable and relevant
- Helps your site appear higher in search results for relevant queries
In short, following website conventions improves both your visibility and credibility, making it easier for potential clients to find and engage with your business.
That is why making correct and efficient use of website conventions is key to online success.